Proof you can check, with the limits left in.
One verified client review, SGS own-business experiments and clearly labelled sample work. Client evidence, my own tests and examples are kept separate so you can see what each one proves.
I do not present samples as client results or turn clicks into sales claims.
London Construction Magazine | 14 October 2026
Social Growth Systems in the construction press
London Construction Magazine has published a feature on SGS, covering how real site work, customer reviews and clearer social profiles can help UK builders show their experience.
Promotional feature about SGS, not an independent assessment of client results.
Start with what has actually been verified.
This is the strongest client proof currently available. The important part is not making it look bigger. It is being precise about what it supports and what it does not.
"Honest, clear and focused on what actually matters. No fluff. The scorecard pinpointed exactly where our social media was working and where it was not."
I separate attention from commercial results.
These are SGS own-business results, not client results. The organic visibility snapshot and the paid traffic test are shown separately because they measure different things.
Organic Facebook visibility snapshot
7 August to 7 September 2026. Organic visibility evidence only.
How much visibility SGS content generated on Facebook during the period.
The organic Facebook snapshot recorded 5.9K views.
Views did not prove that the same activity created enquiries, qualified opportunities or sales.
I treat it as visibility evidence only and keep it separate from paid traffic and commercial outcomes.
£28.85 paid traffic experiment
A small SGS paid test. The useful result was the decision I made next.
Whether a small paid traffic test could bring relevant visitors into the SGS journey.
£28.85 spend generated 116 paid clicks, 2 enquiries and 0 sales.
Traffic alone did not prove that the offer or customer journey was strong enough to create sales.
I paused paid traffic and tightened the post-click journey before spending more.
Paying for Clicks, Losing Them After the Click?
A published SGS case study for roofing businesses. This is research and analysis, not a client campaign result and not a claim that SGS generated roofing enquiries or sales.
Paid ads for roofers: the click is only one part of the journey.
The case study looks at the commercial question behind paid traffic: what should a roofing business inspect when people click, but the journey after that click may still be creating friction?
The value here is the investigation and interpretation, not an invented before-and-after result.
When paid traffic is generating visits, what else should be checked before deciding that more traffic is the answer?
The full article sets out the reasoning behind looking beyond the advert itself and checking the wider route from paid attention to a genuine enquiry.
It is not evidence of an SGS roofing client result, a guaranteed conversion rate, a guaranteed cost per enquiry or guaranteed sales from paid ads.
It shows how I separate traffic, trust, enquiry friction and business outcomes before deciding what should change next.
How I read FIND → TRUST → ENQUIRE before recommending the next step.
I do not start by deciding how many posts a business needs. I look at what a potential customer can find, what gives them enough reason to trust the business and how easy it is to take the next step.
Can the right customer discover the business?
I look at the visible routes into the business, including search, social profiles and the service or location information a potential customer can actually find.
Does what they see support the reputation the business has offline?
I look for clear services, real work, reviews, useful proof and the details that help someone decide whether the business looks credible and suitable.
Is the next step obvious and easy enough to take?
I check the visible contact route, mobile friction and what can be measured so an enquiry is not confused with a click, profile visit or view.
Visibility, service and location clarity, proof, trust, enquiry friction and measurement where relevant.
The most useful weakness comes first. A longer list of activity is not the same thing as a better decision.
I recommend the smallest sensible next step rather than forcing every business into the same service.
Visibility, intent, enquiries, qualified opportunities and sales are reported as different signals. The evidence decides what deserves attention next.
See the work before you buy it.
These are illustrative SGS deliverable layouts, not finished client reports or client results. They show how I structure the work so you can judge the approach before buying.
£99 Social Media Audit - What's Working, What's Not
Diagnosis-only. Built to show what is working, what is weak and what deserves attention first.
- Sample pages: scored profile review and priority ranking.
- Clear diagnosis without pretending the audit itself creates leads.
- Independent recommendations the business can act on.
£149 Trades Visibility and Enquiry Sprint
A wider review of visibility, proof and enquiry friction with a practical 30-day fix plan.
- Sample pages: one priority fix and the first week of the action plan.
- Five priority fixes and why each matters.
- No promise of a fixed enquiry outcome.
£249 Custom Social Media Strategy & 30-Day Action Plan
For businesses whose foundations are usable but whose content, platforms and priorities need direction.
- Sample pages: audience priorities, platform roles, content direction and measurement.
- Business-specific research and decisions, not generic prompts.
- Strategy = decide what and why. It is not implementation.
Important: the document-style previews above show the structure of the deliverables. When you add real sample screenshots, keep the label Sample deliverable - not client work on every preview.
What I would report back each month.
The report is meant to support a decision. It should not turn every metric into a positive result.
Not just a page of green arrows.
I separate visibility from intent and enquiries where tracking allows. The final section is always the most important one: what should happen next?
This is a sample reporting structure, not a client report. It contains no invented client performance data.
Visibility
Did the right people see more of the business?
Intent
Did profile visits, clicks or useful actions move?
Enquiries
Did the business receive relevant messages or enquiries?
Next Action
What should be repeated, changed or stopped?
More client case studies will be added when the evidence is ready.
I will add a client case study only when I have permission, a clear starting point and results I can verify. I will not turn samples or SGS experiments into client results.
What will qualify for this section?
A real client, a clear starting point, documented work, a defined timeframe and evidence that can be shown with permission.
If performance figures cannot be attributed reliably, the case study will say so rather than forcing a stronger claim.
Want this thinking applied to your business?
If you want the ongoing social media work handled, start with monthly management. If you would rather get a clear list of fixes to implement yourself, see the £149 Sprint.