Social Growth Systems Portfolio

Real client feedback, and a behind-the-scenes look at how I work, including the audit and strategy I built for my own business.

Client Feedback

★★★★★

"The audit was honest, clear, and focused on what actually matters, no fluff. The quick wins section stood out most: practical steps I could act on immediately, not another report full of theory."

"What impressed me was how personalised it felt. Nothing about it read like a template, the scorecard pinpointed exactly where my social media was working and where it wasn't."

"But as a first audit and a way to get genuine expert feedback without spending hundreds, it's excellent value."

Verified Fiverr review from horizon_build

Case Study: Auditing My Own Business

This Social Growth Systems portfolio starts with my own business, because I believe in applying the same rigour to myself that I apply to my clients. Before launching Social Growth Systems, I ran a full audit and built a complete strategy, exactly as I would for any client.

OVERALL HEALTH SCORE

28/100

Significant room for improvement, and that's exactly the point.

I didn't shy away from the result. Before launch, Social Growth Systems' own social profiles had almost no content, no consistency, and no social proof, the exact problems I help trades businesses fix. The audit identified eight priority issues, including zero short-form video content, no hashtag strategy, and a LinkedIn presence that read like a personal CV rather than a business.

See the full audit report

This is the complete, unedited report behind the case study above: the scorecard, platform-by-platform findings, fix plan, and 90-day roadmap. It's the same format every Social Growth Systems client audit follows.

Download the Sample Audit Report (PDF)

What the audit found

No posting consistency across any platform, the single biggest trust barrier to conversion
No short-form video, despite it being the dominant content format in 2026
LinkedIn operating as a personal profile, with no dedicated business page
No hashtag strategy, no engagement routine, and no SEO-optimised service pages

The strategy I built in response

From there, I built a full five-platform strategy, covering Instagram, Facebook, LinkedIn, TikTok, and Pinterest, with platform-specific content plans, optimised bios, a hashtag bank, a six-month action plan, and clear KPIs to track progress. Short-form video was a priority fix, and Meta's own guidance on video ad best practices shaped how I approached format, length, and pacing for the content plan.

Platforms covered

Priority fixes identified

Action plan

Results coming soon. I'm currently implementing this strategy on my own social profiles. Once there's real data to share, I'll update this Social Growth Systems portfolio page with the actual before-and-after results: no exaggeration, just the numbers as they happen.

This is exactly the process I bring to every client: an honest audit first, a clear strategy second, and consistent execution after that. No guesswork, no generic templates. The sample work below shows what that looks like in practice, across formats and platforms.