What is the DIY Marketing Cost Calculator?

The DIY Marketing Cost Calculator helps UK trades and service businesses compare the monthly cost of doing their own marketing with the cost of delegating it. It separates cash costs, paid work displaced, evening or weekend time and the cost of provider oversight. The result uses only the numbers you enter. It does not assume that outsourcing is always the right answer.

DIY OR DELEGATE?

What are your own marketing hours actually costing you?

Add your real numbers. See the monthly cash cost, paid-work cost and personal-time cost separately. No sales claims. Just your figures.

Your time

What does marketing take each week?

Paid-work hours displacedHours used for marketing when you could realistically be doing paid work.hours / week Contribution from one paid hourWhat the business keeps after job-specific materials or subcontractor costs.£per hour Evening or weekend hoursPersonal time spent on marketing outside your normal working day.hours / week Value of one personal hourEnter £0 if you do not want personal time included in the full-cost view.£per hour

Your cash costs

What do you pay to keep DIY running?

DIY software and toolsOnly include costs you could stop if you delegated the work.£per month Other avoidable DIY costsFor example, stock assets or marketing-only subscriptions.£per month

A real provider quote

What would delegation cost?

Provider feeUse any genuine monthly quote. This calculator does not insert an SGS price.£per month Your remaining oversight timeBriefing, approvals, sending photos and reviewing reports after delegating.hours / week Value of one oversight hourUse the value of the work or owner time that oversight would replace.£per hour Other delegation-only costsEnter £0 if the provider fee covers everything.£per month

Get your comparison

Where should the result go?

First name Business name Email addressUsed to send this result. It does not add you to marketing. Business type Trade or serviceFor example: builder, electrician, salon

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How the figures are worked out

Weekly hours are converted to a monthly average using 52 weeks divided by 12 months. Lost work uses your own hourly contribution figure. Personal time is shown separately, using the value you choose. Missed quotes are not given a cash value because that would require a verified win rate and job contribution.

This is a decision-support worksheet, not financial advice and not a forecast of marketing results. The output depends entirely on the figures entered.