Find what is stopping customers before you buy more marketing.
Practical marketing services for UK trades, construction and local service businesses.
I look at the problem first, then point you to the smallest sensible next step: diagnosis, a fix, a clear plan, ongoing implementation or paid reach when the foundations are ready.
Use the smallest sensible next step.
If you are not sure where the journey is weak, start free. If you can see the gaps and want to work through them yourself, use the DIY route. Pay for personalised help only when you want me to diagnose, plan or manage the work for you.
I am not sure where potential customers are getting stuck.
Use the free 5-Minute Enquiry Path Check to look at the business as a potential customer would and spot the first obvious friction.
I can see weak points and want to work through them myself.
Fix Before You Spend gives you a guided self-serve route to check the customer journey, work through priority fixes and keep genuine enquiries visible afterwards.
I want Dana to diagnose, plan or handle the work.
Choose the service that matches the actual job. Diagnosis, a wider prioritised fix plan, strategy, ongoing management or paid reach all solve different problems.
Which situation sounds most like your business?
Pick the closest match. Each route takes you to the page that explains the scope, price and boundaries in full.
I do not know where potential customers are getting stuck.
Free 5-Minute Enquiry Path Check
Look at the business as a potential customer would and check whether the visible journey gives them enough clarity, trust and a usable route to make contact. You get a practical first action without booking a call.
Use this when you need a low-risk starting point. If you already want a personalised diagnosis and priority order, the £149 Sprint is the stronger route.
I want to work through the customer-journey fixes myself.
Fix Before You Spend
A guided self-serve customer-journey and enquiry toolkit for UK trades. Check what customers see, work through the weak points and keep genuine enquiries and follow-ups visible in one place.
£39 is the current launch price for purchases 1 to 10. After purchase 10, sales pause for a pilot review before the standard £59 price is used. One-off payment, no subscription.
I only want an independent outside view of two social profiles.
Social Media Audit
Choose two platforms from Facebook, Instagram or LinkedIn. I review what supports confidence, what raises questions and what deserves attention first, then send you a written PDF with a clear priority order.
Diagnosis only. No rewrites, implementation or 30-day action plan. If the wider visibility or enquiry journey needs fixing, choose the £149 Sprint.
Something between being found, trusted and contacted needs attention.
Trades Visibility and Enquiry Sprint
I inspect the wider customer journey, narrow the work down to the five issues worth fixing first and turn those priorities into a practical 30-day action plan. Bio or profile wording is included where a priority fix requires it.
Delivered within 5 working days with a 20-minute handover. The Sprint does not include ongoing management, a full website rebuild, a full CRO or technical SEO audit, or implementation inside your accounts.
The foundations are usable, but social media has no clear job.
Custom Social Media Strategy & 30-Day Action Plan
I decide the audience, service priorities, platform roles, messaging, proof direction, content themes, calls to action and measurement, then turn those decisions into a practical 30-day action plan.
Best when the profiles and enquiry route are already usable. Delivered within 7 working days after complete intake, with a 30-minute handover. It does not include posting, production or ongoing management.
I know what needs doing, but I do not want to run the social media myself.
Social Media Management for Trades
Ongoing management built around the responsibility you need handled, not a fixed bundle of posts. Current levels start with one professionally managed platform and increase in responsibility, community support, strategic adjustment and reporting.
Use this when the direction is clear enough to implement. If the main problem is still unclear, start with the free check, DIY route or Sprint rather than buying ongoing management first.
I want Facebook or Instagram ads managed for me.
Meta Ads Management
I plan, build and manage Facebook and Instagram advertising for trades. If you want someone to handle the campaign, see the management service and contact me directly. If you are still deciding whether ads suit your business, use the free Readiness Check.
Ongoing Meta Ads Management is £449/month per managed campaign + £249 setup + ad spend, with a 3-month minimum. There is no universal daily-budget promise and no guaranteed lead, sales or revenue result.
I already know exactly what I need produced.
One-Off Services
Selected posts, carousels, Reels and other one-off production for businesses that already know the message and purpose and want a specific asset produced rather than ongoing management.
Production does not include a wider strategy or promise that one asset will create enquiries. If the problem is unclear, use the diagnostic routes first.
Audit or Sprint?
Both give you an outside view, but they solve different-sized problems.
Social Media Audit
- Two platforms chosen from Facebook, Instagram or LinkedIn
- Written PDF showing what is working, what is weak and what deserves attention first
- Clear priority order
- Delivery within 3 to 5 working days after usable inputs are received
- No rewrites, implementation or 30-day action plan
Trades Visibility and Enquiry Sprint
- Reviews the wider customer journey across the main online touchpoints
- Five prioritised actions in order; implementation inside your accounts is separate
- Bio or profile wording where a priority fix requires it
- Practical 30-day action plan
- Delivery within 5 working days with a 20-minute handover
Sprint = wider customer-journey priorities and a practical fix plan. Strategy = audience, platform, messaging and 30-day direction once the foundations are usable.
Already know what you need?
Go straight to the relevant route. These are the current public prices and terms for the active options shown here.
| Service | What it is for | Price | Next step |
|---|---|---|---|
| Free 5-Minute Enquiry Path Check | Quick self-check when you are not sure where the customer journey is weak. | Free | Take the Check |
| Fix Before You Spend | Guided DIY customer-journey checking, fixing and enquiry tracking. | £39 pilot · £59 standard | View DIY Route |
| Social Media Audit | Independent diagnosis of two social profiles and a clear priority order. | £99 one-off | View Audit |
| Trades Visibility and Enquiry Sprint | Wider customer-journey diagnosis, five priority fixes and a practical 30-day plan. | £149 one-off | View Sprint |
| Custom Social Media Strategy & 30-Day Action Plan | Audience, platform roles, messaging, proof, content direction, calls to action and measurement. | £249 one-off | View Strategy |
| Meta Ads Campaign Build | One Meta campaign built in your own ad account and handed over for you to manage. | £349 one-off | View Campaign Build |
| One-Off Production | Specific content assets when you already know the message and purpose. | from £39 | Browse One-Off Help |
| Social Media Management | Ongoing implementation when you want the agreed marketing work handled for you. | from £399/month | View Management |
| Meta Ads Management | Ongoing paid reach when the business is ready. 3-month minimum. | £449/month per campaign + £249 setup + ad spend | See Meta Ads Management |
I am Dana. I do the work myself and I will tell you if a smaller or cheaper route makes more sense. The point of this page is not to move you towards the biggest package. It is to stop you buying the wrong thing first.
Not sure what needs fixing? Start with five minutes.
The free Enquiry Path Check helps you look at the business like a potential customer. If you would rather ask me directly, send the website and a short description of what is not working.