Not sure whether your business is ready for ads? Answer 14 quick questions. I will show you what is solid, what could waste ad spend and what I would fix before you pay Meta for more traffic.
No Ads Manager knowledge needed. Personalised result and PDF by email.
BEFORE YOU PAY FOR TRAFFIC
Check the business behind the advert first
The advert is only one part. This check looks at five things that can make paid traffic work harder than it should.
01
What customers see
Can they tell what you do, where you work and why they should trust you?
02
Enquiry route
Can they contact you easily on a phone, and does the enquiry actually arrive?
03
Follow-up
Does someone reply, follow up and record what happened?
04
The campaign
Are you advertising one service you actually want and can deliver?
05
Tracking
Can you tell which ad enquiries became quotes or jobs?
If something is weak, your result tells you what I would fix first, in plain English.
YOU DO NOT NEED TO KNOW META ADS
I explain the marketing bits as you go
You run an established UK construction or trade business
You are thinking about Facebook or Instagram ads
You want to know what needs fixing before you spend
You want an honest answer if ads are not the next sensible step
i
This is not a campaign forecast
It cannot tell you how many leads you will get or what they will cost. It checks whether the basics around the campaign are strong enough to inspect before you spend.
14 PLAIN-ENGLISH QUESTIONS
Choose Yes, Partly or No
Each question has a one-line explanation so you know exactly what I mean. You do not need to know Ads Manager to use this check.
Best for: established UK builders and trades with real work to show who are considering Facebook or Instagram ads.
If ads are not the next sensible step, I will say so. Meta can send traffic. It still cannot repair weak proof, a broken enquiry route or a follow-up process made of memory and hope.
Meta Ads Management: £449 per managed campaign per month + £249 one-off setup. Three-month minimum. Advertising spend is separate and paid directly to Meta.
YOUR RESULT
Your result will be simple
No mystery score. You will see which answer applies and the first things I would sort out.
RESULT 01
FIX BEFORE ADS
Something important could waste paid traffic. Fix it before you launch.
RESULT 02
CLOSE THE GAPS
Most of the basics are there, but a few things still need sorting.
RESULT 03
NO OBVIOUS BLOCKER
Nothing obvious in your answers says stop. It still does not predict campaign results.
HOW I APPROACH FACEBOOK & INSTAGRAM ADS
Ads should be the next step, not the repair job
If the check finds weak proof, a broken enquiry route or no follow-up, fix that first. If the foundations are in place, I can help with either a one-off campaign build or ongoing Meta Ads Management.
The result will point you to the sensible next step. It will not automatically tell you to buy ads.
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