Facebook & Instagram Ads for Trades
For when you want results you can measure in pounds, not likes. I plan, build, write, launch and optimise your campaigns, then report back in plain numbers: spend in, leads or sales out, cost per result.
£449/month per campaign
Campaign build and setup included, no separate setup fee. Ad spend is paid directly to Meta and is separate from this fee.
What's Included
- Full campaign strategy and funnel mapping
- Two different creative concepts: images, video and carousels built to stop the scroll
- Persuasive copywriting, headlines, body text and calls to action
- Technical setup, Meta Pixel guidance, conversion events and audience building
- Controlled A/B testing across creative, copy and audiences, one thing at a time
- Daily monitoring and evidence-based changes, with every change written down
- A clear end-of-month report in plain numbers, with recommendations and next month's plan
Full breakdown of what's included, pricing, and how access works, no email required.
Campaign Types
Every trades business needs a different approach, here's how Facebook and Instagram ads for trades typically break down by objective.
Lead Generation
Best for service businesses, trades, consultants and coaches. Built to fill your enquiry pipeline.
Brand Visibility
Best for becoming the most recognised name in your local area.
Website & Shop Clicks
Best for online booking, e-commerce, or driving traffic to a specific offer.
Engagement & Messages
Best for starting conversations that turn into enquiries.
Sales & Conversions
Best for active online shops tracking real purchases, not just clicks.
If you'd rather run the ads yourself, I can build a single campaign as a one-off for £129, or £154 with a matching branded post. Build only, no ongoing management.
View This Product ↓Why Facebook & Instagram Ads for Trades Businesses Work
Most trades businesses still rely heavily on word of mouth, but word of mouth only goes so far. Facebook and Instagram ads help put your business in front of local people who are actively looking for the services you offer, instead of waiting for recommendations to come along. While organic posts are mainly seen by your existing audience, paid ads let you reach potential customers who may never have heard of your business before.
One of the biggest advantages of Meta advertising is precise targeting. Campaigns can be built around your location, services and business goals, helping you reach the people most likely to be interested in what you offer. Meta's own Business Help Center explains how audience targeting and campaign objectives work. I take care of the strategy, campaign setup and technical configuration, so you don't have to navigate Ads Manager yourself.
The Money Side
£449 per month, per campaign. That covers ad budgets up to around £1,500 per month. Above that, my fee is 15% of ad spend instead, agreed with you in advance.
Your ad spend is paid directly to Meta and is separate from my management fee.
£15 to £20 per day (roughly £450 to £600 per month) for results worth having.
Ad performance depends on your offer, market and budget. I won't promise a fixed number of leads, but I'll manage every pound deliberately and show you exactly what it's doing.
3 months. Meta's algorithm needs time to learn, and anything shorter is money spent on a learning phase you never get to benefit from.
I hold multiple Meta certifications and have been building and managing live Meta Ads campaigns since January 2025. Separately, I spent close to four years running social media day-to-day for a busy UK logistics company, so I understand how a real business, with real customers and real deadlines, actually works.
Want to See If This Fits Your Business?
Book a free 20-minute call and I'll talk you through what a realistic Facebook and Instagram ads for trades campaign would look like for your area.
Book My Free CallFull breakdown of what's included, pricing, and how campaign access works, no email required.