Facebook & Instagram advertising for UK trades
Want someone to handle your Facebook and Instagram ads?
I plan, build and manage Meta Ads campaigns for UK builders, contractors and trade businesses. You stay focused on the work. I handle the agreed advertising campaign and explain what the results actually mean.
£449/month per managed campaign
Plus £249 one-off setup and your advertising budget. 3-month minimum.
Not sure whether to advertise yet? Try the free Readiness Check.
- Check your offer and enquiry route
- Agree a campaign and sensible test budget
- Build, approve and launch in your account
- Monitor, adjust and report
What you are paying for
An advertising campaign that does not get left to run unattended.
I handle the agreed campaign from planning to ongoing review. The aim is useful local interest and measurable enquiries where the offer and market support them, not impressive-looking click counts.
Before launch
I check the service being advertised, local area, proof, enquiry destination and how you will respond when someone gets in touch.
While ads are running
I monitor spending and performance, look at the available signals and make reasonable adjustments within the agreed scope.
Each month
You get a clear account of what was spent, what happened and what I recommend keeping, changing or stopping.
Who it suits
The right job, not just more reach.
Facebook and Instagram can be useful for reaching people around a specific service, particularly when real photos or videos help them picture the result. That does not make Meta the right channel for every trade.
Often worth assessing
- Extensions, renovations or fitted interiors where completed work helps explain the offer
- Landscaping and outdoor projects with strong visual evidence
- Established firms promoting one well-defined local service
Possibly not your first priority
- Emergency repairs where customers may search Google when they need immediate help
- No clear service, visible proof or reliable way to receive and answer enquiries
- No spare capacity or budget to test advertising sensibly
These are examples, not promises. I will assess your actual offer before recommending spend.
Clear responsibilities
What I handle. What stays with you.
You work directly with me, Dana, not a rotating team. I hold Meta Advertising certificates and handle the agreed campaign myself.
Campaign scope and approval requirements are confirmed in writing before I start.
I handle
- Campaign planning, setup and launch checks
- Agreed advertising copy and creative
- Ongoing monitoring and performance-led changes within scope
- Monthly reporting on spend and reliable campaign outcomes
- Clear recommendations about what to test or change next
You handle
- Ad spend, paid directly to Meta in your own ad account
- Correct account access, factual information and approvals
- Responding to enquiries, quotations and sales conversations
- Providing real photos or footage where needed
Not included: organic social media management, answering your general inbox, lead follow-up, photography, filming or website development unless agreed separately.
How working together starts
Five straightforward stages.
Tell me what you want to advertise
Send your business website or social profile and the service and area you want to promote. WhatsApp or the enquiry form is fine.
I check whether ads are a sensible next step
Before taking your money for management, I check your offer, visible trust, enquiry route, response process and basic tracking. If something essential is missing, I explain the blocker.
Agree the campaign and cost
We confirm one managed campaign, fees, your separate ad budget, responsibilities, approvals and the minimum term in writing.
Build, approve and launch
I prepare the agreed copy, creative and campaign in your account. Nothing launches without your explicit approval.
Monitor, adjust and report
I manage the campaign and explain what the evidence shows. If the campaign should change or stop, I will tell you.
Transparent pricing
Know the cost before you enquire.
These fees cover one managed campaign. Ad spend is separate and always subject to the amount you agree.
| Ongoing management | £449 / month |
|---|---|
| One-off setup | £249 |
| Advertising budget | Separate |
| Minimum management term | 3 months |
There is no universal daily budget and no guaranteed number of leads, booked jobs or sales. Your campaign budget is agreed before launch.
Meta Ads Management has a three-month minimum. Any continuation arrangements are confirmed in the signed Service Schedule.
Evidence and judgement
Why I check what happens after the click.
SGS own-business experiment, not a client result
£28.85
Spent on an SGS paid traffic test that generated 116 paid clicks but no sales. I paused the ads instead of treating cheap clicks as evidence of commercial success.
See my documented SGS testing and processWhat that means for your campaign
Clicks ≠ jobs
I look beyond reach and clicks to the enquiry route and the outcomes we can reliably measure. Where the data cannot prove a sale, I will not pretend it does.
Need the campaign built once, not managed each month?
The £349 Meta Ads Campaign Build is a separate one-off service. I build and hand over one campaign in your account; you are responsible for running and monitoring it afterwards. Ad spend is extra.
See the one-off £349 Campaign BuildCommon questions
Before you decide.
Do I need to buy social media management first?
No. Meta Ads is separate. I assess whether your business, offer, proof and enquiry route are ready for advertising, regardless of who runs your organic social accounts.
Will I have to give you my Facebook password?
No. Access is arranged using Meta's permission system. You keep ownership of your ad account and pay your advertising budget directly to Meta.
What if my business is not ready to advertise?
I will tell you what is blocking it. You do not have to purchase a separate SGS service to find that out or complete a free quiz before asking about management.
Can you guarantee enquiries or booked jobs?
No. Campaign results depend on your offer, pricing, location, budget, competition and follow-up as well as the advertising itself. I report honestly on what we can measure.
Next step
Want your Facebook and Instagram ads managed for you?
Send your website or social profile and tell me which service you want to advertise. I will check whether there is a sensible campaign to discuss, without making you work through a long quiz first.
Still deciding whether paid advertising suits you? Take the free Meta Ads Readiness Check.