Practical marketing resources for UK trades. Start with the problem.
Use this page to choose a practical resource by problem: findability, trust, enquiry path, tracking or Meta Ads readiness. If you are not sure where to start, use the free 5-Minute Enquiry Path Check.
See how people can find your business and content.
Findability is not just about posting more. Start by understanding what Google can already show you and what your current search data can actually measure.
What does Google Search Console show about social content?
This practical guide explains Google Search Console platform properties for Instagram, TikTok, X and YouTube, what the reports can show, what they cannot show and how a trade business can use the data without confusing visibility with enquiries.
Give a potential customer real proof to judge.
Trust is easier to support when the work, context and customer evidence are visible. These resources help you capture useful project proof or get an independent outside view of your social profiles.
Job-Site Photo Checklist
A practical checklist for capturing the real job while it is still in front of you, including before, progress, workmanship details and the finished result.
Monthly Free Social Media Audit Draw
One winner each calendar month receives the same current £99 Social Media Audit: two chosen platforms, a diagnosis-only written PDF and a clear priority order. No purchase is required.
Check what happens between being found and making contact.
The free check is the main starting point when you are not sure where the customer journey is weak. If you can see the problem and want to work through the fixes yourself, use the guided DIY route.
Free 5-Minute Enquiry Path Check
Look at the business as a potential customer would and check whether the visible journey gives them enough clarity, trust and a usable route to make contact. The result gives you a practical first action.
Fix Before You Spend
A guided DIY customer-journey and enquiry toolkit for UK trades. Check the journey, work through the priority fixes and keep genuine enquiries and follow-ups visible afterwards.
Record what is happening before you decide what deserves more time or money.
Likes and impressions can be useful context, but they do not tell you where enquiries or booked work came from. These tools help you compare sources and workload using your own data.
UK Trades Lead Source & Marketing Return Tracker
A simple Excel and Google Sheets compatible tracker for recording enquiry source, outcome, booked job value and marketing spend so you can compare where useful business activity is coming from.
DIY or Delegate? Social Media Workload Planner
Use your own workload and optional time-value figures to compare DIY, a guided strategy and done-for-you management. The tool does not assume outsourcing is automatically the better answer.
Check the business before you pay for more traffic.
Paid reach does not repair a weak offer, missing proof or a difficult enquiry route. Use the readiness check before deciding whether to wait, use a one-off Campaign Build or discuss ongoing Meta Ads Management.
Meta Ads Readiness Checklist for UK trades
Check the offer, visible trust, enquiry route, follow-up and measurement before paying for more attention. It is a readiness check, not a campaign forecast and not a promise of a particular cost per lead.
Want me to inspect the business and set the priorities?
The £149 Trades Visibility & Enquiry Sprint is the personalised route when the problem goes beyond one free tool. I review the wider customer journey, narrow it to five priority fixes and give you a practical 30-day action plan.