Meta Ads Campaign Build (Facebook & Instagram)

Your campaign, built properly, then handed to you

Most trades who try Facebook ads set them up themselves, get poor results, and decide advertising does not work for their trade. Usually the ads were fine. The targeting, the offer or the enquiry route was not.

This is the campaign built properly, once, by someone who does this for a living. Then it is yours to run.

What you get

A campaign built in your own ad account. You own it. You keep it whether or not we ever work together again.

One page of ad graphics. Designed adverts for the service you want to promote, made from scratch. No photos needed from you.

The ad copy written for you. Headlines, main text and call to action, written around the job you actually want to win.

Your audience set up. Who sees your ads, where they live and what they are interested in, based on the work you want and the area you cover.

An enquiry route that works. Either a Meta form that collects enquiries inside Facebook and Instagram, or a link through to your existing website form or booking page. Set up and tested with a live test enquiry so you know it lands.

Written handover instructions. How to turn it on, what the numbers mean, when to leave it alone and when to change something.

What this is not

This is a build and handover. Once it is in your hands, you run it. I am not monitoring your spend, changing your ads when performance drops, refreshing your creative or reporting on results. If you want that, the monthly Meta Ads Management service covers it.

Your advertising budget is separate and goes straight from you to Meta. It never passes through my accounts.

I cannot promise you a set number of enquiries. What the campaign brings in depends on your offer, your area, your budget and how quickly you get back to people.

Who this suits

You want to try Facebook and Instagram advertising, you are comfortable logging into Ads Manager and leaving things alone, and you would rather pay once than commit to a monthly fee.

If you would rather someone watched it and adjusted it every week, the managed service is the better fit.

How it works

Pay in full, then complete a short questionnaire and give me access through Meta’s own permission system. I never need your password. The build is delivered within 5 working days of having everything I need.

Meta’s own guide to installing the Pixel