Custom Social Media Strategy & Action Plan

Price range: £60.00 through £185.00

A clear, written strategy for your social media — built around your business, your trade, and your goals, so you always know what to post and why.

A social media strategy action plan gives you a clear, written plan for your social media, tailored to your trade, your local area and your goals, so you’ll always know what to post and why.

Tired of generic social media advice that doesn’t apply to your trade? Posting regularly but getting no enquiries? This report is designed to change that.

social media strategy action plan document example

What’s in your social media strategy action plan

I create fully bespoke strategy documents, researched specifically for your business, your local area and your chosen platforms. Each one is written in clear, professional language, formatted for immediate use and based on what works for businesses like yours.

This isn’t a template. Every document is created specifically for your business using up-to-date market research, platform data and your own business information.

Choose the depth of social media strategy action plan you need

Basic covers a single platform, including bio optimisation, a content strategy, hashtag guidance, key performance indicators (KPIs) to track and five sample captions to help you get started.

Growth covers two or three platforms, with a three-month action plan, a cross-platform strategy that ties everything together and six sample captions.

Elite covers four or five platforms, with a six-month action plan, notes from our consultation and eight sample captions.

Once your strategy is in place, you may also want help putting it into practice. My Custom Social Media Post Design service covers the design side, using the same strategy to keep your content consistent.

Your strategy will be delivered as a PDF within three to five working days. If you have any questions before ordering, feel free to get in touch.

Before placing your order, please complete the brief below. I’ll use this information to create your strategy, so the more detail you provide, the better the final result.

Strategy Brief Questionnaire
e.g. Smith Plumbing - United Kingdom
Please answer both parts. e.g. Niche: Plumber / Audience: Homeowners aged 35–55 in the North West UK
e.g. Personality: Professional, Friendly, Reliable Tone: Warm and conversational
e.g. Goal: Get more enquiries / Budget: £200/month e.g. Goal: Brand Awareness / Budget: £0/month
Instagram / Facebook / LinkedIn / TikTok / Pinterest
(PLATFORM/URL/@Username/Total Followers/Total Posts)
Facebook: [Bio] | Instagram [Bio]
Be specific - what's not working?

If you’d like to see how UK guidance frames a social media strategy more broadly, business.gov.uk covers the basics.

Package

Basic, Growth, Elite

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