Want more of the right jobs? Your marketing should be working towards them.
You've built a business around work you're good at. But does your marketing actually show people the jobs you want more of?
I'm Dana. I work with UK builders and trade businesses to get clear on who they want to attract, give those customers good reasons to trust them and manage the social media work that makes it happen.
You run the business. I'll handle the agreed marketing.
Facebook & Instagram management £599/month. Single-platform management from £399/month.
You're not looking for just any enquiry, are you?
Maybe you want more extensions instead of small repair jobs. More planned renovations. Bigger landscaping projects. Or commercial maintenance contracts instead of one-off call-outs.
Whatever the goal, your marketing needs to reflect it.
If someone lands on your business profile, can they see that you do the kind of work they're looking for? Can they tell you're experienced? And is there a straightforward way to ask for a quote?
That's where I start.
Not with a posting schedule. With the business you're trying to build.
I don't start with posts. I start with a plan.
Get clear on the jobs worth attracting
I look at your services, customers, location, competition and the work you want more of. That gives the marketing a direction instead of leaving it to guesswork.
Give people reasons to choose you
I work out what your potential customers need to know before they trust you with a job. That might be previous projects, your experience, how you handle the work or answers to questions they haven't thought to ask yet.
Put the strategy into practice
I plan and manage the agreed social media work, keep your messaging consistent and review what people respond to.
You'll still provide accurate project information and approve the important details. The marketing decisions and day-to-day management within your package sit with me.
Get the business in front of relevant people.
Give them a reason to consider it.
Make the next step clear.
Here's the difference a strategy makes.
Imagine you run a building company in Essex.
You want more complete renovation projects, but most of your online content gives no real sense of the work you specialise in.
I'd start by looking at what a homeowner sees when they find you.
Can they tell you handle full renovations? Can they see relevant work? Do you explain how those jobs are managed? And what happens when they want a quote?
Then I'd build the marketing around those answers.
Not a random mix of posts because Tuesday has come round again.
I've put together a walkthrough showing how I'd approach a construction business, from the first review to the monthly plan, example content and reporting.
See a sample first monthAn illustrated example, not a client result.
Do you handle complete renovations?
Can I see relevant finished projects?
How do you manage that sort of job?
How do I ask for a quote?
You'll work with me. Not a different person every month.
I'm Dana, the person behind Social Growth Systems.
I spent four years working with social media in-house before starting SGS. I've seen how easy it is for marketing to turn into a long list of activity without anyone asking whether it's doing the business much good.
I don't think tradespeople should have to become marketers to run a successful business.
I want to understand what you're aiming for, make sensible decisions and get on with the marketing work we've agreed.
I'll also tell you when I don't think spending more money is the answer.
It's your business. You deserve to know why I'm recommending something.
“Honest, clear and focused on what actually matters.”
Verified feedback from a paid Social Media Audit for a UK construction business. Audit feedback, not monthly-management results.
Want someone to take responsibility for your social media?
Facebook + Instagram management for UK trade businesses
For owners who want both platforms handled with a proper plan behind them.
I set the direction around your business priorities, manage the agreed content and publishing, keep your profiles consistent and check the route customers take to contact you.
You provide the facts about your work and approve what needs checking. You still handle your customers, quotes and sales, including replying to incoming messages on this package.
I handle the marketing work covered by the package.
Facebook + Instagram management with planning, agreed content, publishing, profile upkeep and a monthly enquiry-path check.
Ask about monthly management Only need one platform managed? Plans start from £399/month. 3-month initial term includes setup. One-month introductory option has a £249 setup fee. See all management optionsTell me what sort of work you want more of.
You don't need to arrive with a marketing plan. That's the part I'm here to help with.
Tell me what your business does, which jobs you're trying to attract and what you'd like someone else to take off your plate.
I'll look at whether SGS is a sensible fit, explain what I recommend and give you a clear price and scope before you decide.
No promises of guaranteed jobs. No pressure to buy a bigger package.
Just a proper look at what your business needs.
