Bio & Profile That Attracts Customers (Instagram, Facebook & LinkedIn Optimisation)

What social media bio optimisation includes

Your profile is the first thing a potential customer sees. If your bio doesn’t say what you do and why they should choose you, they scroll straight past, even if your work is brilliant. Social media bio optimisation fixes that first impression before it costs you the enquiry.

This service gives you a rewritten bio, the right keywords and a proper link-in-bio setup, so your profile works for you instead of just sitting there. It’s a focused, fast-turnaround service, not a full audit or ongoing strategy, just your profile fixed and ready to go live.

Why social media bio optimisation matters for trades businesses

Most trades and small business profiles on Instagram, Facebook and LinkedIn are set up once and never updated. Meanwhile, the business changes, the services change, but the bio stays the same. A visitor lands on your profile, reads three lines that don’t clearly explain what you do, and leaves without a second thought.

Good social media bio optimisation works like a small landing page. It tells a stranger who you are, what you do, who you do it for and what to do next, all within the character limits each platform allows. According to the Meta Business Help Centre, a clear, complete business profile is one of the simplest ways to build trust with new visitors before they’ve seen a single post.

What you’ll receive

A professional report delivered as a PDF document — ready to copy straight into your profile. It covers your rewritten bio text, keyword recommendations for your niche, and a proper link-in-bio structure so people can actually find what they’re looking for.

The Profile Brief: After placing your order, complete the short Profile Brief below with your business name, niche, target audience, current profile links and goals. I’ll use this information to write your new bio and prepare your report.

Profile Optimiser Brief

Please enable JavaScript in your browser to complete this form.

Your name & business name *

Best email to reach you *

I'll send your finished report to this address.

Country your business operates in *

This affects keyword research and platform trends, so please be specific (e.g. "United Kingdom").

Which platform(s) would you like optimised? *

• Instagram
• Facebook
• LinkedIn (Premium package only)

Choose based on your package — Basic covers one, Standard covers Instagram + Facebook, Premium covers all three.

Links to your current profiles *

Paste the links to each profile you'd like optimised, e.g. your Instagram URL, Facebook Page URL, and/or LinkedIn profile URL.

Paste your current bio(s) here

If you already have bio text on your profiles, paste it here so I can see what's currently working and what isn't. Leave blank if you'd like me to start from scratch.

What's your trade, and is there a specific service you want to highlight? (Business niche) *

e.g. "Electrician - specialising in EV charger installation", "Plumber - bathroom fits and emergency call-outs", "Builder - extensions and loft conversions". Be specific where you can, this directly shapes the keywords and bio wording.

Who is your target audience? *

e.g. "Homeowners and landlords in Manchester"

What's your main goal right now? *

e.g. "Generate more enquiries", "Increase local visibility"

Website URL (optional)

Website URL

Main products or services *

e.g. "Rewiring, consumer unit upgrades, EV charger installation"

products Links business

What makes your business different from competitors? *

e.g. "NICEIC approved, same-day service" — this helps your bio and content stand out.

Brand personality and tone of voice *

e.g. "Trustworthy, professional, approachable"

Anything else I should know?

Current follower counts, keywords you'd like to rank for, or anything else useful.

Submit

If you’re not sure whether your profile needs a complete rewrite or just a few improvements, my social media management service includes ongoing profile optimisation as part of the service. It’s worth considering if you’d prefer someone to keep everything up to date rather than treating it as a one-off update.

This is a bespoke service created specifically for your business, so it is exempt from the standard 14-day cancellation right under Regulation 28(1)(a) of the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013. Full details are available in my Cancellation & Refund Policy.