Social Media Audit – What’s Working, What’s Not

Most tradespeople know their social media could be doing more. They just do not know where the problem actually is.

Is it the profile setup? The content? Something stopping people from getting in touch? It is usually a mix of things, and they are not always obvious from the inside.

That is what this social media audit is for.

What a social media audit actually checks

I go through your selected profiles using a structured review process. Nothing automated, nothing generic. I look at what is publicly visible, use the information you give me, and check it against current official platform guidance at the time of the review.

The checks vary by level and platform, but the review typically covers your profile clarity, branding consistency, bio and About section, contact details and enquiry routes, calls to action, visible trust signals, content quality, platform setup and cross-platform consistency.

What you get back

Your audit arrives as a PDF report you can open and work from straight away. It includes your overall score, a breakdown of every check completed, the evidence behind each finding, what is working and should stay, what needs fixing, a prioritised list of recommendations, step-by-step instructions, current platform menu paths where I can verify them, suggested wording where it helps, and a rough time estimate for each change.

Every audit is checked by a human before it goes out. That is me, not a chatbot.

Which social media audit level is right for you?

Basic, £35

A focused look at the most important profile problems. Good if you want to know the main issues without going into full detail. I concentrate on the fixes that matter most.

Standard, £99

A broader review that goes beyond the basics. Covers profile setup, content quality, consistency and the spots where enquiries are likely getting lost. The most popular option and the one I usually recommend as a starting point.

Premium, £185

The full review. Everything in Standard, plus a cross-platform consistency check, detailed scoring with supporting evidence, suggested wording and templates, and a full prioritised repair plan. Plus a local comparison against one similar business in your area, based only on what is publicly visible on their profiles.

How it works

Pick your level and the platforms you want reviewed. After you buy, I email you a short questionnaire that takes around fifteen minutes.
The more detail you give me, the better your audit. I then review your visible profiles, check current platform guidance where it matters, and go through everything myself before it goes out. You get your PDF report.

Already know you need ongoing help?

If you have worked out that the problem is not a one-off fix but a lack of consistency, an audit might not be the right starting point. Have a look at my social media management packages for trades instead. If you want ads rather than organic content, Facebook and Instagram ads management starts at £449 a month.

Not sure which way to go? Book a free 20-minute call and I will tell you honestly what I think you need.

A few things worth knowing

The audit covers what is publicly visible on your profiles at the time of the review, plus what you tell me in the questionnaire. Platforms change their layouts and features regularly, so some menu paths may look slightly different by the time you work through the fixes. Meta publishes current guidance in the Meta Business Help Centre if you want to check anything yourself.

This is practical social media guidance, not legal advice. It does not guarantee enquiries, followers, reach or sales. Results depend on your market, your offer and what you do with the recommendations.

I will never ask for your social media passwords. I do not need them and I would not accept them.