30-Day Social Media Content Calendar

Stop staring at an empty posting box

Most tradespeople are brilliant at the job and invisible online. You mean to post. Then a job overruns, the van needs sorting, and it’s nine at night. Your competitor posted three times this week and picked up the enquiry you never knew existed.

This is a month of that problem solved in one go.

What you get

A complete thirty-day plan, written specifically for your trade and your area:

• Thirty individual posts. One for every day of the month, in order.
• A hook for each post. The first line, the bit that stops the scroll.
• A full caption, ready to publish. Written to sound like you, not like an advert. Copy it, paste it, post it.
• A clear call to action. What you actually want the reader to do.
• Hashtags that make sense. Five at most per post. No walls of tags.
• Photo and video direction in plain English. For example: “Two photos of the same fuse board, before and after, shot straight on in natural light.” You take these on your phone, on site, in a couple of minutes.
• The right size for each platform, so nothing gets cropped badly.
• A monthly strategy at the front. Your content pillars, how they rotate across the thirty days, the mix of formats, and one clear recommendation on which days and what time to post.

Delivered as a Word document. Open it, work down it, tick days off.

How it works

1. You answer some questions. A short form about your trade, your area, your customers and what you want from the month. Ten minutes, on your phone.
2. I build the calendar. Written around your answers, your services and the customers you actually want.
3. It lands in your inbox. Within the turnaround time for your package, ready to use.

Who this is for

Builders, plumbers, electricians, gas engineers, roofers, landscapers, joiners, tilers, handymen, and small trade firms across the UK. It suits you if you know you should be posting, you want it done properly, and you would rather spend the evening with your family than staring at a blank caption box.

Honest about what this is

This is a month of content, planned and written. It is not a promise of a specific number of enquiries: no one can honestly promise that, and I will not. What it does is remove the reason most trade businesses post nothing at all, which is not knowing what to say.

You post it, or I can post it for you as part of ongoing management. Ask me.

The Brief

After placing your order, complete the Brief below. I’ll use this information to write your 30 days Calendar.

30-Day Calendar Brief

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1. What is your business called? *

Exactly as you want it to appear.

2. What is your trade? *

For example: electrician, plumber, roofer, landscaper, kitchen fitter.

3. Which platforms is this for? *

• Facebook
• Instagram
• LinkedIn
• TikTok
• Pinterest
• YouTube Shorts

Tick the ones in your package.

4. Which town or area do you cover? *

For example: Leeds and surrounding areas, or LS postcodes.

5. Who are you trying to reach? *

For example: homeowners, landlords, letting agents, builders, commercial premises.

6. What do you most want from this month? *

• Get more enquiries
• Get jobs booked in
• Build trust so people pick me over a cheaper quote
• Reach people who have never heard of me
• Explain what I do so people stop asking the same questions

Pick one.

7. How well do people in your area already know your business? *

• Most have never heard of me
• They know they have the problem, but not that I fix it
• They are comparing a few tradespeople
• They know me, but have not booked yet
• They are ready to book, they just need a nudge

Pick the closest.

8. What date should the calendar start? *

Date of 1st post

9. Which jobs or services do you most want to fill the diary with? *

Describe the work you want more of.

10. Is there anything you do NOT want mentioned? *

Work you have stopped taking, prices you do not want published, anything else.

11. Have you got photos or video of recent jobs? *

• Yes, plenty
• A few
• Almost none, I will need to start taking them

12. What makes you different from the other trades locally? *

Plain answer. Tidy work, turn up when I say, twenty years on the tools, specialist kit, whatever it genuinely is.

13. Is anything seasonal coming up? *

Quiet spell after Christmas, boiler season, garden work in spring, that sort of thing.

14. Have you got an offer running this month? *

For example: free safety check, no call-out fee, discount on a full rewire. If there is nothing, say so. Nothing will be invented.

15. How do you want people to get in touch? *

• Message me on the platform
• Ring me
• WhatsApp
• Website enquiry form

16. How do you want to come across? *

• Straight-talking and no-nonsense
• Friendly and approachable
• Professional and formal
• Bit of humour

17. Anything you would never say? *

Words, claims or a tone you dislike.

18. Your social media handles *

So the content matches the accounts you already have. E.g. @daveelectrics

What you of

19. Anything else I should know?

Submit

About me

I’m Dana. I run Social Growth Systems on my own, working with UK trades and small businesses on social media and Meta ads. Certified in Meta advertising, marketing analytics and social media management, with four years running Meta campaigns, social media and website content in-house for a UK logistics business. One person, start to finish. Your account is never handed to an intern.